Chris Brogan wrote a great article titled, "Keep Acting Like YouTube is About SkateBoarding Dogs." This is sarcastic of course as he writes about the importance of considering, learning and getting in the game. I hear the same a lot of the same thing when I talk to marketers unfamiliar with the social media space. Most write off Facbook, Twitter and others as a waste of time. "Who wants to know what you had for lunch anyway?" they scoff. But for those who figure it out, there are opportunities and advantages to getting in the game sooner rather than later.
YouTube helped me figure out how to pair my new Jawbone bluetooth headset with my iPhone 3G. That video answered a little technical glitch that was keeping me from getting the job done. The instructions on paper? Not so good. Not as easy.
It’s my way to check in with friends’ happenings.
So, it’s a lot of things. It’s education. It’s marketing. It’s conversation. It’s mind blowing.
And it’s a channel for conversation starters, messages, business, and more. You pick what you want to do with it. You decide. But if you’re not thinking about it in 2009, at least giving it thought on your various potential business communications opportunities, you’re missing a chance."